Gaming has become a staple part of advertising budgets for many leading UK brands. Many of the big agencies have also built out dedicated gaming arms and teams to address this medium as consumer time ...

BRAT summer may be over, but the culture’s fascination with creators that have real attitude is only growing. The same goes for brands. Brands that amplify their authentic personality through their ...

The iconic M&M’S spokescandies — or spookscandies — are pulling double campaign duty this Halloween. Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe.

Gymshark announced that it’s partnering with Steel Warriors – a brand and charity that transforms the lives of young people affected by knife crime, violence, and social exclusion. As well as being an ...

Companies that may not have known what ESG stood for a few years ago are now making it a strategic imperative, carefully establishing how they will elevate their efforts to prioritize environmental, ...

We recently ended two and a half extraordinary weeks of Olympic sports within France’s national stadium. Athletes demonstrated their medal-winning feats with the Eiffel Tower, the Seine River and the ...

As a Norwegian who grew up in the US and now goes back and forth between the two countries, it is fascinating to see differences in US vs. European advertising. European advertisers contend with small ...

Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from ...

Election season is around the corner, and as we saw with 2020’s election, the media landscape will be noisy to say the least. In an already crowded space, the election season introduces several new ...

Ad resonance is more than just another marketing metric; it’s a vital driver of crucial outcomes. An Advertising Week New York 2024 panel featuring experts from MarketCast, the Nissan Motor Company, ...

Creative assets are among today’s digital landscape’s most valuable strategic elements. In this session, discover the future of creative work and how Meta is investing in generative AI tools for ...

The talent roller coaster in 2024 has many advertising executives thinking about talent management. With big tech layoffs, return-to-work policies, the Great Resignation slow burn, quiet vacationing ...