Ananya Birla, entrepreneur and changemaker, has announced her latest venture—LOVETC, a premium colour cosmetics brand under Birla Cosmetics Pvt Ltd (BCPL), marking a bold expansion into India's ...

Products are independently selected by our editors. We may earn an affiliate commission from links. Whether your dream lashes have dramatic volume, fluttery length, or a doe-quality befitting ...

Hella Thicc Volumizing Mascara in Let’s Be Blunt ($20) and Hella Extra Mascara-Boosting Lash Primer ($19) will be available April 11 at fentybeauty.com, ulta.com, and Ulta stores.

Out April 11, the brand's bestselling Hella Thicc Volumizing Mascara is coming in a new shade perfect for spring: Let'z Be Blunt, a soft brown. The brand is also taking lashes to new levels of ...