NiJaree Canady became the the first softball player to net a $1 million NIL deal; now, she's leading the Red Raiders to ...

When the Sooners are on the bases, they throw up a tribute to the OU gymnastics team, which helps increase the visibility of ...

NBC Sports will surround the 80 th U.S. Women’s Open with nearly 20 hours of live studio coverage from Erin Hills its ...

Kendall Coyne Schofield chats with USA TODAY Sports to talk about the attention women’s hockey has gotten as of late and her goals for the PWHL ...

"The Liberty’s valuation is believed to be a record across professional women’s sports and is more than double that of the ...

When entrepreneur and Reddit co-founder Alexis Ohanian started to think about investing in women’s soccer, opposition to the ...

On the latest episode of The Deal, the influential investor explains how stakes in the White Sox and Broncos put her on a ...

Two of the biggest clubs in the world will compete for European glory in Lisbon, Portugal, on Saturday, May 24.

"Paying respect to women's sports is at the heart of this partnership and our goal is to set a new standard for how brands ...

Down to Business with Asli Pelit takes you through the exciting, fast-paced and sometimes confusing business of women's ...

The deal encompasses the men's World Cup in 2027 and the next two women's World Cups, which will be held this year and 2029.

About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according ...