Cooking a Thanksgiving turkey presents a host of unique challenges, including making sure it’s not dry, and making sure it’s delicious. But thawing out a multi-pound frozen bird is the first big one.

Butterball just introduced its Cook from Frozen Premium Whole Turkey, which customers can simply remove from the freezer and pop into the oven on the big day. The company says there’s “no thawing, no mess and no stress” involved in the preparation of its new product.

Whether you are hosting Thanksgiving for the first time or the fifteenth time, preparing the turkey can be intimidating,” Butterball’s Michelle Lieszkovszky said in a press release. With convenience in mind,

Gone are the days of thawing your turkey for days before you can cook and serve it to guests. Butterball has introduced a new turkey for a new generation, one that doesn’t need to be thawed. The Cook from Frozen turkey only needs to be unwrapped and roasted,

Butterball, the largest turkey company in the U.S., recently released a frozen bird that allows diners to go cold turkey on the multi-hour process of thawing the Thanksgiving staple. The company’s new “Cook from Frozen” turkey only requires two steps before it is prepped for the plate: unwrapping it and cooking it in the oven,

Cooking a Thanksgiving turkey presents a host of unique challenges, including making sure it's not dry and making sure it's delicious. But thawing out a multi-pound frozen bird is the first big one.