Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

Discover the top three trends that are reshaping how brands connect with audiences around the world and how you can leverage them to power your marketing strategy.

Alison is Nielsen’s Head of Global Marketing. She is responsible for leading Product Marketing, Go To Market, Integrated Marketing, Marketing Data, Technology and Measurement as well as Marketing ...

Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture. Black America is complex, but ...

Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable and comprehensive data backed by leading data science, Nielsen ONE offers the deduplicated ...

As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, with Telewizja Polska, with a share of 18.37%, overtaking the Polsat Group, ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...