News

At Cannes Lions, Meta makes the case for a new marketing era—driven by creators, fueled by AI
The social media giant will use immersive experiences and more to demonstrate how to build connections that matter.
US ad employment slumped in May for the sixth consecutive month
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...
AI is flooding the feed—only strategy can cut through
AI-generated content is devaluing virality, forcing marketers to focus on strategy and business outcomes rather than ...
Marketing winners and losers of the week
Nintendo Switch 2 draws crowds and Costco is rolling—plus, why it was a bad week for EVs, Aldi and Procter & Gamble.
OpenAI names interim head of marketing as CMO reveals cancer diagnosis
Kate Rouch is temporarily stepping away six months after joining OpenAI.
Agency news you need to know this week
AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...
AI becomes a Cannes co-pilot for agencies
AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.
AICP Awards—Apple, Ikea, Doechii among top honorees at MoMA gala
Smuggler was the top production company, while TBWA\Media Arts Lab led the agency pack.
Why Walmart is trying to change its perception, even as sales climb
Walmart launches a campaign to show it's not the Walmart many people remember.
The top 5 celebrity brand collabs you need to know about right now
AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...
Cannes 2025—everything marketers need to know about making deals at the festival
AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...
In-house agencies face financial and AI pressure—experts on the way forward
AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...