Samsung on Wednesday announced the latest additions to its Galaxy S flagship smartphone line at the company's annual Samsung Unpacked 2025. As suspected,

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

Samsung has lifted the lid on its newest artificial intelligence (AI) in its new Galaxy S25 series. Euronews Next got hands-on with the new devices. View on euronews

It’s that time of year for Samsung and new Galaxy phones are on the way. This year’s Galaxy Unpacked will most likely give us some of the obvious — the Galaxy S25 lineup of phones for example — but may also usher in a new era for more than one category.

Samsung's Now Brief could do so much more if it just let me control it a bit. Best of CES 2025 Awards ➜ We may earn a commission when you buy through links on our sites. ©2025 GIZMODO USA LLC. All rights reserved. Mode Follow us Mode Follow us

Buying the new Galaxy S series during sale? You may want to check out the 4-day impression to get a great understanding of the smartphone.