The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

In the NIL arms race, hesitating is basically surrendering. The post Marcus Freeman Takes Bold NIL Call as $15M Ryan Day ...

The Tulane Green Wave thought they found their starting quarterback of the future, but Darian Mensah is now with the Duke ...

Alabama football star Ryan Williams added to his NIL portfolio this offseason with a nail polish partnership. The wide receiver announced the deal via his ...

LSU football raised $3.2 million for its NIL collective behind a massive match campaign from head coach Brian Kelly ...

In January alone, elite college football recruit Mack Sutter had 11 offers and four Big Ten head coaches visit Dunlap: 'It was an unreal experience.' ...

South Carolina Gamecocks AD Jeremiah Dontai spoke on the current climate of NIL in college football. There is no questioning the fact that college football is very different today than it was five ...

NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

A Utah lawmaker proposed a bill allowing universities to pay college athletes directly for the use of their name, image and ...

Cincinnati Bengal and former LSU Tiger Joe Burrow is the subject of backlash from college football fans on Friday after ...

If Tennessee football recruited only high quality rather than quantity, it would free roster space to land premier transfers. Here's one way of doing it.