Caitlin Clark broke all women's college basketball viewing records during the previous March Madness, and her absence has led to a major decrease in Final Four ratings

You’re seeing the growth in many places: attendance records, viewership and social media engagement surrounding March Madness,” UCLA head coach Cori Close said after USC’s 87-75 title win over Caitlin Clark and the Iowa Hawkeyes.

UConn in the 2025 Women’s Final Four. If you are reading this, you likely know who Paige Bueckers is. Maybe you are also familiar with Lauren Betts, Maddie Booker and MiLaysia Fulwiley. But Meg Aronowitz,