Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

Meanwhile, a third passionate user wrote: "THEY USED AI FOR THE COCA-COLA CHRISTMAS ADVERT THOSE SCUMMY B***** WHAT THE F***" A Coca-Cola spokesman said: "Coca-Cola’s exciting venture into AI ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

This year’s ad follows the exact same formula – almost. Watch it for yourself below: So far, so similar. However eagle-eyed fans of the Coca-Cola Christmas adverts (who are you people?) ...

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

The festive season has officially started, thanks to the first round of Christmas adverts from Sainsbury’s, Aldi, Asda and TK Maxx. Find out the real stories behind them all here. The first ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.