When it comes to superhero movie popcorn buckets, Marvel has been hogging the spotlight lately. After all, we’re about to get ...

Alamo Drafthouse will release a popcorn bucket designed to resemble Superman’s iconic costume, complete with the red and ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Regal, Cinemark and AMC are offering specialty merchandise for 'How to Train Your Dragon.' Moviegoers flocking to see “How to Train Your Dragon” this summer can now bring home more than just memories ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

Caitlin Piper, communications director at Cinemark Movie Theater, said that bringing a variety of films to theaters has ...

Cinemark Holdings, Inc., one of the largest and most influential theatrical exhibition companies in the world, broke waves of all-time moviegoing records ...

Major theater chains including Cinemark, Harkins, and AMC have unveiled limited-edition 'Karate Kid' popcorn buckets.