Wonder Bread — the great bread we all grew up on — just revealed its first drastic change in the brand’s 104-year history.

“With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category, giving ...

Wonder®, a household name for over a century, is making a sweet splash in the snack world with the launch of its first line ...

Following is a transcript of the video. Narrator: Here's a loaf of Italian bread in an East Coast supermarket chain. It's in aisle 12, the bread aisle, surrounded by other types of bread.

With the launch of our new treats, we're excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle." ...

"With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle." ...

"With the launch of our new treats, we're excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle." ...