We're not so sure. This is a paper about connecting Nike with a new audience in a new way. About reaction. About instinct. About emotion. It's about rejecting the traditional deterministic model of ...

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Wayne Rooney's trophy room is packed with Premier ... and a pair of Rooney's famous red and grey Nike Total-90 boots. The central cabinet, meanwhile, shows off Rooney's 2008 Champions League ...

Wayne Rooney's trophy room is brimming with replicas ... bottles stand guard next to a pair of Rooney's iconic red and grey Nike Total-90 boots. The centrepiece cabinet proudly displays Rooney's ...