Every year during Adobe Summit, the company gives the public a sneak peek into its latest experimental innovations, with 40% ...

Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research from Ansira and ...

However, the responsibility for selecting and applying appropriate research methods to assess ... strategy is to begin by documenting the user journey and the protocols users follow when ...