What started as a bit in comedian Jerry Seinfeld’s standup routine is now a full-length movie ... plant for Hekman—eventually part of the Keebler Company. That year, four executives from the ...

It’s reasonable that Seinfeld will take some creative license with how the breakfast pastry came to be. On the other hand, the facts may not require much embellishment. It’s a story of warring cereal ...

Kellogg's and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A tale of ambition, betrayal, sugar, and menacing milkmen, Unfrosted stars writer ...

At this point, I have to confess: I’m on the fence about whether Unfrosted will ... invention of the Pop Tart movie. Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid ...