The overall objective of the creative work was to increase engagement and penetration of The Economist within a younger audience, who have either: We’re long-term subscribers to WARC and it’s a tool ...
Encourage informed discourse with The Economist's independent journalism. Broaden global perspective with fact-based reporting from around the world. Strengthen understanding of relevant issues ...
It is printed in a magazine format and yet styles itself a newspaper ... It was just something that we recognized is that the main reason why people canceled subscriptions to The Economist, is that ...
Get an institutional subscription to The Economist to equip your agency with independent reporting to inform policy. Gain insights on politics, economics and business to navigate emerging trends.
The Economist's quality content is a given. But you still need crafted, provocative advertising to make people sit up and take notice. This case study demonstrates how the power of content and context ...