Civil rights activists gathered outside the headquarters of Target Corp. on Thursday to call for a national boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

Some believe in boycoting the company of over its DEI policy change while others say this hurts minority businesses.

Consumers who want to boycott Target should instead spend their dollars on products from Black-owned businesses at the retailer, said April Showers, founder and chief executive of toy, apparel and home goods brand Afro Unicorn, which has been sold at Target since 2022.