Super Bowl LII NBC Graphics

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The price of a 30-second Super Bowl ad has exploded — but it may be worth it for companies

Super Bowl LII is on Sunday, February 4 at 6:30 pm EST. Olympic coverage on NBC begins on February 9 with the opening ceremony. Read next ...

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Watch All the 2018 Super Bowl Commercials So Far

Super Bowl LII airs from Minnesota on Sunday, February 4. Kickoff is at 6:30 ET. The Olympics: Lindsey Vonn In NBC’s spot ahead of the PyeongChang Olympic Winter Games, medal-winning skier ...

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