There are toys scattered across the field ... On the other hand, senior Kyndal Hostettler has said how this dog version of the Super Bowl is "better than football! I love watching it!" ...

The heartwarming commercial, titled "Forever," is the first Super Bowl ad from pet company The Farmer's Dog, which specializes in fresh, custom dog food Kelli Bender is the Pets Editor at PEOPLE.

On Sunday, Roy Hawn Russell, rising star and dog of Kurt Russell and Goldie Hawn, made his small-screen debut in Budweiser's 2024 Super Bowl Commercial — and he's just getting started.