Why Super Bowl LIX could be the biggest ever, plus Hamilton’s debut
5. Here come the ads: Pre-releasing Super Bowl ads has become a norm, allowing brands to get a little extra bang for their buck (as high as $8 million per 30 seconds, CNBC reports). One fresh-ish twist: Doritos released three fan-made ads, with viewers voting on which one will run in the game — a revival of an old approach.