You can bet on seeing lots of AI ads during the Super Bowl LIX, according to Mark Evans, the executive VP of ad sales for Fox Sports. Evans told The Hollywood Reporter that AI “will be coming like a freight train,” and that some companies have paid over $8 million for 30-second spots during the year’s biggest NFL game.

This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new mainstream (yes, that is despite this week’s Wall Street meltdown after a Chinese AI app, DeepSeek, shook the foundations of Silicon Valley).

It might be difficult for some die-hard football fans to understand, but some people watch the Big Game only for the advertisements.