A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

See full disclaimer below* It's never too early to start preparing for Valentine's Day. Whether you're making a gift basket ...

Those who really like Dragonite or Marill should grab one of these plush toys early, as demand can often be high for Pokemon ...

These plush toys aren’t just for kids — they have quickly become ... Part of the 2025 Valentine Squad series, each ...

Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the ...

Kmart has been on the ball lately when it comes to toy storage, with their 2 Pack Clear Packing Cubes in White, available at ...

In honor of the 50th anniversary of My Melody, Sanrio and Jazwares are selling a Select Series Squishmallow plush.

plush form" to be "squeezed and hugged". With 65% of Squishmallow buyers aged between 18 and 24, , there's a "big, big uptake" in toy companies "really targeting" adult consumers, Rebecca Deeming ...

Plush toy brands are “kind of hot right now ... it encourages you to not hold yourself back.” Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen ...

These plush toys aren’t just for kids — they have ... Part of the 2025 Valentine Squad series, each Squishmallow character comes with its own personality. From Erica the Chinchilla to Trenton ...