NHL partners with Fanatics, Lululemon for new apparel line: 'Go-to gear'
The NHL, Lululemon and Fanatics announced on Tuesday morning a partnership and new apparel line that will eventually reach all 32 NHL teams by next season.
NHL players and partners model for Fanatics/Lululemon collab
Take the new collaboration between the NHL, Fanatics and lululemon. Rather than having the hockey stars model the new branded fan apparel alone, the campaign features "our players and their partners," said Brian Jennings, NHL chief brand officer and senior executive VP.
Lululemon signs deal with Fanatics, to offer NHL team sportswear
Fanatics has licensing deals to make fan gear for many of the biggest sports leagues in the U.S., and works with the world’s largest sportswear company, Nike Inc., in football, baseball and college sports. This is its first partnership with Lululemon.
Lululemon Will Offer NHL Team Sportswear in Deal With Fanatics
Lululemon Athletica Inc. has entered an arrangement with sports merchandiser Fanatics Inc. and the National Hockey League to design and develop fan apparel.
NHL partners with lululemon, Fanatics for new fan apparel collection
VANCOUVER, CANADA & NEW YORK --lululemon (NASDAQ:LULU) and Fanatics today announced their partnership through which lululemon will design and develop a new line of premium National Hockey League (NHL) fan apparel.
Fanatics, NHL and Lululemon Team Up for Licensed Apparel
Fanatics is partnering with Lululemon on a new line of NHL merchandise, expanding its relationship with another major sports apparel brand. Lululemon will create a line of products bearing the logos of NHL teams.
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