Sunder Balasubramanian, CMO, Myntra, spoke at e4m RetailEX Conference 2025 on the spending power of Gen Z, their influence ...

In the early days, Myntra primarily offered customised gift items, but it quickly pivoted to become a fashion e-commerce giant, capitalising on the growing interest in online shopping in India.

Recognising that many Gen Z shoppers use social media for purchases, Myntra is also developing an M-Web platform for FWD, which will be capable of navigating seamless shopping experiences through ...