The JLab Go Pop ANC have all the hallmarks of an instant budget favorite. These wireless earbuds pack in plenty of quality in the audio department, with particularly impressive bass and treble, strong active noise cancellation and a tiny,

The Bose QuietComfort Ultra earbuds cost less than £200 at Amazon right now – that's a 33% discount on their RRP of £299.95.

The company has announced several products since, including the $60 JBuds ANC (third-gen) earlier this year. It appears that JLab wasn't content with that model being its most affordable noise-canceling option.

JLab has released its latest true wireless earbuds, the GO POP ANC, offering a budget-friendly option with active noise cancellation (ANC). Priced at $29.99, these earbuds boast an impressive 24+ hours of playtime (7+ hours in the earbuds themselves),

JLab already sells a budget-friendly pair of noise canceling wireless earbuds with its $59.99 ANC 3, but at $29.99, the company’s new Go Pop ANC are half the price while still offering features like an ambient sound boosting mode and up to 21 hours of battery life with ANC active.

While ANC (and the price) are definitely the headlines on the Go Pop ANC, the earbuds have several other features that make them worth a look: A claimed six hours per charge for the earbuds (with ANC on),

Whether you’re hopping a flight or hopping on a treadmill, nothing can beat a pair of noise-cancelling buds. The only catch? If you’re shopping for a new set, most of the best noise-cancelling earbuds don’t exactly come cheap — until now.