With advancements in QR code technology and GS1’s dedication to providing better services, access to information with one scan is no longer just a vision of the future.

QR scanning is habitual—59% of users scan QR codes daily to access information, offers, and services instantly. Engagement is high-intent —A QR scan isn’t a casual scroll; it’s a decision.

The trouble is, with QR codes, you may not be able to tell the difference between a malicious code and a legitimate one until you've scanned it. But there are a few ways you can avoid fakes.

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...

QR codes are those square barcode-looking things that when scanned by your iPhone 16 Pro, Galaxy S25 Ultra or any other phone, can send you straight to a particular webpage or to download an app ...