With colorful cans and fun flavors like Strawberry Watermelon and Ice Pop, Prime Energy seems harmless enough.

While the company also pointed out that its Prime hydration drink is a caffeine-free alternative to its viral energy drink, the Times said some parents and school officials confuse the two drinks.

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That would be quite the caffeine buzz for your average adult -- but the influencer-backed Prime Energy drinks are marketed to kids and teens. Now the FDA is looking into Prime. Dr. Protibha Sanyal ...