Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

To navigate the challenges posed by rising tariffs, businesses must rethink their marketing strategies from top to bottom.

This course is available on the MSc in Marketing. This course is available with permission as an outside option to students on other programmes where regulations permit. This course is meant for the ...

Dollar Tree is considering a tiered pricing strategy to adapt to economic pressures and changing customer demographics.

Discover a multidisciplinary, data-driven approach to optimize your firm's revenue —and create long-term value for your organization and customers. Acquire cutting-edge techniques from marketing, data ...

Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Marketing Science 36, no. 6 (November–December 2017): 908–930.

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging ...

AT&T?s decision to use tiered pricing for mobile data plans will create fresh opportunities and challenges for mobile marketers, according to a Strategy Analytics report. Tiered pricing will increase ...