What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

It is a truth universally acknowledged — that last December’s death and subsequent dismemberment of a Pop-Tarts Bowl mascot was one of the greatest moments in modern sports history. Frosted Strawberry ...

Due to its mascot, the Pop-Tarts Bowl has become one of the most infamous bowls in recent years. However, the bowl is just in its second year under its current name and second location.

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

The Pop-Tarts Bowl gave fans a little bit of everything. Wild mascots, scoring and college football history were all on the menu. While the Pop Tart mascots will be the ones that go viral on ...

The Pop-Tarts Bowl continues to be the quirkiest thing in all of sports, mostly because of the edible mascot, but we can't get enough of all the stuff that comes along with that. And now ...

Sometimes, of course, the winners get to eat, such as after the Pop-Tarts Bowl ... with the midfield logo a giant basked potato, the mascot the Spuddy Buddy and the trophy a bowl filled with ...

Kansas City Chiefs superstar tight end Travis Kelce talked up the cooking prowess of his girlfriend, Taylor Swift, Monday on ...

The No. 13 Miami Hurricanes will play No. 18 Iowa State today in the Pop-Tarts Bowl in Orlando, Florida. Kickoff for the game is scheduled for 3:30 p.m. EST and the game will be televised on ABC.