"Marketers still apply performance marketing KPIs to podcast ads, but it’s a different medium," Next Broadcast Media's Suzi Kuban said.

With 46% of weekly listeners purchasing products or services based on podcast ads, the medium’s influence is undeniable. Statista projects that podcast ad spend will hit $3.9 billion by 2026 ...

Keep up to date with this list of SEO podcasts that offer expert analysis, unique insights, and roundups of the latest trends ...

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.

Triton Digital is implementing its Sounder solution across Audioboom’s podcast network in a partnership expansion.

Spotify Premium subscribers who pay for ad-free listening are getting advertisements. Here's what's going on and what you can do to try and stop it.

Podcasts are transforming how Americans consume news, offering on-demand access to trusted voices and in-depth analysis. As traditional news formats ...

This integration into daily life gives audio a distinct advantage over visual ad formats. Unlike video (or even print), which ...

NEW YORK (AP) — Michelle Obama and her brother, Craig Robinson, will host a new weekly podcast series starting this month ...