We think of perfumes first for their scent, but the bottles they're housed in are undeniably part of the appeal. From ...

The common factors for choosing a fragrance are brand, scent, wearability, and affordability. An important criterion is whether you want to opt for niche or designer perfumes. The former category ...

(MENAFN- EIN Presswire) Beautinow shares for important reasons why global niche perfume brands like Amouage, Xerjoff, and Nishane are winning big. Perfumers no longer work in the shadow of brands.

Although designer brands typically market a scent as a men’s fragrance or a women’s fragrance, these days most niche brands forego ... Nadeem Crowe, Rook Perfumes launched in 2018 as an ...

"Then I discovered niche perfumery," she tells me ... The market-research firm Circana says sales of luxury fragrance brands in the US grew by double digits in 2023. From 2021 to 2023, the ...

As consumers began moving towards personalized and niche scents from mass-market perfumes, the demand for signature fragrances has escalated. This shift is pushed by a desire for exclusivity ...

“We realized we had this customer who loved niche, more expensive fragrances and they’re able to experience them in a larger ...

About Eternal Journey Eternal Journey is a pioneering luxury fragrance brand that harmonizes artistry with accessibility, redefining the landscape of niche perfumery. Our mission is to democratize ...

Deepen your understanding of the art of perfumery to perfect a fragrance brand identity. Analyze the global fragrance market. Identify the key elements of success in niche, luxury, and mass market ...