The common factors for choosing a fragrance are brand, scent, wearability, and affordability. An important criterion is whether you want to opt for niche or designer perfumes. The former category ...

In stark contrast to fragrance marketing's long-standing, sex-centric M.O., many of the category's buzziest brands today are leaning into perfume notes ... but in the case of niche fragrance ...

(MENAFN- EIN Presswire) Beautinow shares for important reasons why global niche perfume brands like Amouage, Xerjoff, and Nishane are winning big. Perfumers no longer work in the shadow of brands.

Although designer brands typically market a scent as a men’s fragrance or a women’s fragrance, these days most niche brands forego ... Nadeem Crowe, Rook Perfumes launched in 2018 as an ...

Ever wonder which scents your favorite creatives love wearing? Take a look into their own personal fragrance wardrobes ...

"Then I discovered niche perfumery," she tells me ... The market-research firm Circana says sales of luxury fragrance brands in the US grew by double digits in 2023. From 2021 to 2023, the ...

Watch this interesting panel discussion among Aditya Ruia, Co-Founder, Beco; Rayhan Abdul Rahiman, CEO, Make Your Own Perfume ...

As consumers began moving towards personalized and niche scents from mass-market perfumes, the demand for signature fragrances has escalated. This shift is pushed by a desire for exclusivity ...

A spritz of perfume is an affordable treat for many, which is one reason why the fragrance industry is bucking the current ...

The course is designed to explore the creation of a niche fragrance brand from the perspective of a business entrepreneur. Topics will include the key elements of success in niche perfumery with ...