an average of one million views a day for Myntra Minis, the platform's proprietary short-video content format, according to the company’s statistics. Analysts see 2024 as a turning point for ...

Myntra has been around for 18 years now, practically a lifetime in e-commerce terms. In the early days, Myntra primarily offered customised gift items, but it quickly pivoted to become a fashion e ...

Recognising that many Gen Z shoppers use social media for purchases, Myntra is also developing an M-Web platform for FWD, which will be capable of navigating seamless shopping experiences through ...