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From Flipkart To Myntra – Why Ecommerce Giants Are Making A U-Turn On Their App-Only Strategy
The move had generated a lot of debate as to – will the app only strategy work? Myntra was confident it would as India ranks 2nd in consumers accessing the internet for online shopping through ...
Myntra Home sees 60% YoY rise in demand; becomes one of the fastest-growing categories on the platform
Myntra's Home category is witnessing rapid growth with a 60% year-on-year rise in demand. The collaboration with Masaba and ...
Myntra Joins Quick Commerce with Launch of 30-Minute Fashion Delivery Service 'M-Now'
The service, integrated directly into the Myntra app, allows customers to access ... faster while ensuring the same ...
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60mn urban GenZ consumers actively shopping online: Myntra’s Sunder Balasubramanian
Sunder Balasubramanian, CMO, Myntra, spoke at e4m RetailEX Conference 2025 on the spending power of Gen Z, their influence ...
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Myntra's Refund Policy Cost Them Rs 50 Crore Loss, Fraudsters Exploit The Loopholes
Bengaluru: In a shocking fraud case, e-commerce users outsmart online shopping sites by exploiting ... and jewelry on the Myntra app. After receiving the order, they would lodge a complaint ...