The move had generated a lot of debate as to – will the app only strategy work? Myntra was confident it would as India ranks 2nd in consumers accessing the internet for online shopping through ...

Since its launch in 2007, Myntra has become a top online shopping destination for Indian ... selection of products for a very short duration. App-Exclusive Sales: To encourage app usage, Myntra ...

Sixty-seven percent of them check online reviews before making ... have become central to Gen Z’s shopping habits. Myntra’s Forward initiative, an app-in-app feature designed for Gen Z ...

home decor shopping is more about visualizing complete aesthetics and thematic coherence.” With the launch of GenAI powered ...