At the recently held e4m RetailEX Conference 2025, Sunder Balasubramanian, Chief Marketing Officer (CMO) of Myntra, debunked common myths about Gen Z consumers, emphasizing their rising spending ...

Myntra has been around for 18 years now, practically a lifetime in e-commerce terms. In the early days, Myntra primarily offered customised gift items, but it quickly pivoted to become a fashion e ...

Myntra’s latest campaign hilariously highlights how effortless fashion can sometimes steal the spotlight, whether you want it to or not The campaign showcases how Myntra’s Shop by Occasion feature mak ...

Gruhas invests ₹12.5 crore in LehLah, a content commerce startup connecting creators with brands through affiliate marketing.

“Now, the company expects to add 25 Mn more Gen Z users to its platform over the next two years,” Sunder Balasubramanian, the chief marketing officer of Myntra, said. However, behind the Gen Z ...

New Delhi: Myntra FWD has launched a new marketing film featuring cricketer Virender Sehwag, television presenter Mandira Bedi and actress Sahiba Bali. The film, set in a posh restaurant ...