Duroflex has partnered with Myntra to become the first mattress brand on the platform. The collaboration launched during ...

The campaign, ‘Sleep Great to Look Good,’ challenges traditional perceptions by positioning sleep as a must-have beauty and ...

Myntra's Home category is witnessing rapid growth with a 60% year-on-year rise in demand. The collaboration with Masaba and ...

Wrogn, a brand launched by Myntra in collaboration with Virat Kohli, offers a range of stylish and affordable timepieces that ...

From limited-edition band tees to streetwear collaborations, brands are leveraging concerts by the likes of Coldplay, Ed Sheeran and Diljit Dosanjh to tap into fan-driven spending, cashing in on the ...