As it was, the Comet went to Mercury and saw much success. The Edsel cars were filled with promise and unique touches, such as a geared center hub in the steering wheel, holding it stationary as ...

From the moment Edsel Ford introduced the world to the new Mercury brand in 1938, marketing the rival to GM's Pontiac and Chrysler's Dodge proved a challenge. Nearly every Mercury model had a ...

Mercury Prices and Values: Mercury is a division of Ford that was founded by Edsel Ford in 1939 as an entry-level luxury brand, traditionally positioned and marketed between Ford and Lincoln. Mercury ...

Mercury Prices and Values: Mercury is a division of Ford that was founded by Edsel Ford in 1939 as an entry-level luxury brand, traditionally positioned and marketed between Ford and Lincoln. Mercury ...