As hotel loyalty membership continues to grow, programs that were once used as “frequent-traveler retention tools” have increasingly become a cost-efficient way to drive occupancy, according ...

Walmart may shield itself from rising tariffs with its growing membership program, Walmart+, according to CNBC. Walmart+ ...

Hotel loyalty programs have continued to expand beyond a reward for frequent travelers and remain a relatively cost-efficient way to drive occupancy, although they can make it harder to target the ...

Frequent flyer programs are staple among major U.S. carriers. Alaska Airlines's loyalty program notched the title of "best ...

As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving ...

By teaming up with established payment technology partners, businesses foster dynamic relationships that create a virtuous ...

AAdvanatge is also credited with being the oldest major loyalty program in the world. It was launched in May 1981, initially an invite-only membership program. This was soon opened up to more ...

United Airlines is getting rid of one of the biggest benefits previously offered to its top-tier loyalty program members ... will nix the free Clear Plus membership perk, effective May 1.

Carnival’s loyalty program, officially called the VIFP Club ... as well as a list of perks that depend on their membership level. Earning points is straightforward, as you’ll get one VIFP ...