McDonald’s created toys from those characters ... originally modeled after classic menu items (and could turn into robots).

McDonald's x Evangelion Value Set figures will be in limited supply, CBR reports, and features three toys based on the Unit-00, Unit-01 and Unit-02 mechas (giant battle robots). McDonald's Japan ...

and toy swaps, and there was a phase where Happy Meals came with, like, Transformers that started out as a McDonald's shake, and then transformed into a robot, started out as a burger and then tra ...