The grassroots progressive group The People’s Union USA, has called for an “economic blackout” of the fast food giant.

Walmart, John Deere, Harley-Davidson and others rolled back their DEI initiatives last year. McDonald’s said Monday it will retire specific goals for achieving diversity at senior leadership levels.

A few highlights: Budweiser hypes its limited-edition Harley-Davidson cans. Surfer Maizy Gordon helps McDonald’s promote “The Little Mermaid” Happy Meal in a co-promotion with Disney.

The People's Union USA, led by John Schwarz, is now calling on people to boycott McDonald's beginning Tuesday through next Monday, explaining in an Instagram post that he's demanding "fair taxes, an ...

Harley-Davidson has a foundational understanding of who loves the brand, ... This marketing approach is called Brand Journalism and was pioneered at McDonald’s during the 2002-2005 turnaround.) ...

Tractor Supply Co. John Deere. Now Harley-Davidson. Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major ...

McDonald’s is the latest target of a grassroots “economic blackout” campaign that has previously targeted other major companies with mixed success.