Bleeding Cool11d
Mattel Unveils Exclusive Masters of the Universe Origins He-Ro
A new Masters of the Universe Origins exclusive has arrived from Mattel Creations as the first ever Club Grayskull figure is ...
Men's Health25d
How He-Man Impacted Male Body Image – 'No Action Figures Looked Like That'
Massively muscular and popular on its 1981 release, the original He-Man action figure was conceived to make other boys' toys look 'wimpy'. Roger Sweet, then a designer at toy giant Mattel ...
Business Insider23d
Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are
Impact Link Mattel is building its own cinematic universe ... a "Masters of the Universe" live-action movie, based on the He-Man toys, animated series, and comics, was released in 1987.
Calif. toy giant lays off staff after CEO touts business strength
Mattel, the El Segundo, California, toymaking giant behind Barbie and Uno, is laying off 120 workers. The company is on a ...
‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
The challenge, now that Mattel has the attention of the world, is to build this kind of narrative for its entire product stable. Polly Pocket, He-Man, Magic 8 Ball ... Not just for toys, but content, ...
Yahoo24d
After BARBIE, Mattel’s Cinematic Universe Is Ready with 15 Movies
A live-action He-Man adaptation has been in the works ... Per Variety, Christmas Balloon will tell the tale of “when Mattel donated toys to help make a young girl’s dream come true after ...