A new Masters of the Universe Origins exclusive has arrived from Mattel Creations as the first ever Club Grayskull figure is ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Impact Link Mattel is building its own cinematic universe ... a "Masters of the Universe" live-action movie, based on the He-Man toys, animated series, and comics, was released in 1987.

A live-action He-Man adaptation has been in the works ... Per Variety, Christmas Balloon will tell the tale of “when Mattel donated toys to help make a young girl’s dream come true after ...

Last month, Robbie Brenner and a team of Mattel ... s line of toys — a collection of childhood favorites that runs the gamut from Hot Wheels to Thomas the Tank Engine to He-Man.

Spider-Man '77 Marvel Legends Arrives Exclusive to Walmart Con Playmates Unveils Teenage Mutant Ninja Turtles Military Turtles 4-Pack Mattel Unveils Exclusive Masters of the Universe Origins He-Ro ...

Massively muscular and popular on its 1981 release, the original He-Man action figure was conceived to make other boys' toys look 'wimpy'. Roger Sweet, then a designer at toy giant Mattel ...

“What Mattel really brought was a very clear understanding of our brand,” he said, adding that the toy maker’s global reach was an important factor. “You have content coming every way that ...

Remember the View-Master toy? You could look into ... Nicholas Galitzine is set to star as He-Man, and several other cast members have also been revealed. This Mattel doll is a little different ...