Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

In addition, all mobile versions of Mattel’s fan-favorite card games including Uno! Mobile, Phase 10 Mobile, and Skip-Bo Mobile will feature colourblind identification. Led by mobile game ...

An Uno heist comedy. You read that right. In 2021, Variety reported that Mattel is developing an action-heist comedy about the card game Uno with rapper Lil Yachty being eyed for the lead role.

Dan Doperalski for Variety In addition to foundational Mattel brands such as Barbie, Hot Wheels, Matchbox and card game Uno, the company over the years has acquired complementary toymakers ...

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot ...