At the recently held e4m RetailEX Conference 2025, Sunder Balasubramanian, Chief Marketing Officer (CMO) of Myntra, debunked common myths about Gen Z consumers, emphasizing their rising spending ...

“Now, the company expects to add 25 Mn more Gen Z users to its platform over the next two years,” Sunder Balasubramanian, the chief marketing officer of Myntra, said. However, behind the Gen Z ...

Myntra has been around for 18 years now, practically a lifetime in e-commerce terms. In the early days, Myntra primarily offered customised gift items, but it quickly pivoted to become a fashion e ...

New Delhi: Myntra FWD has launched a new marketing film featuring cricketer Virender Sehwag, television presenter Mandira Bedi and actress Sahiba Bali. The film, set in a posh restaurant ...

Myntra and Duroflex have partnered to promote ... s lifestyle narrative and sets a new standard for innovation in sleep marketing.” ...

At Myntra, diversity, equity and inclusion (DE&I) aren't just buzzwords—they're deeply embedded in the brand's ethos. With programs like ShE-Commerce, Udaan, Phoenix 3.0 and more, Myntra ...