A new study funded by XFL cofounder and businesswoman Dany Garcia highlights a cohort of high-achieving women who feel unseen ...

In a breakthrough study funded by Dany Garcia, the UFL cofounder and esteemed businesswoman, a new marketing archetype has emerged that holds significant implications for how brands connect with women ...

"We started with the idea that the women we wanted to speak to weren't being reflected in the market," Padgett said. "We researched the standard female archetypes and realized they were so outdated.