Despite the overwhelming influx of people at Mahakumbh, authorities successfully managed the crowds with help of cutting-edge AI technology.

DIG Maha Kumbh Mela Vaibhav Krishna told news agency PTI that the crowd is being controlled very effectively at the mela. "We are regulating the crowd and sending them towards respective ghats.

Scale ManagementManaging people is complex. Managing millions in a dynamic, high-pressure environment like the Maha Kumbh M ...

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In line with the Uttar Pradesh Government's mission during the Maha Kumbh Mela, Vi and Ogilvy India have launched ‘Vi Number ...

The organisational success of Maha Kumbh-2025 has caught the attention of leading global academic institutions, with Harvard University and Stanford University preparing in-depth studies on its ...

A definitive marketing chronicle capturing the transformative journey of brands at Maha Kumbh Mela 2025, where cultural ...