Beauty brands are opting for micro-celebrities to serve as their brand ambassadors in 2025. Marketing expert and Advocacy ...

THERE’S a reason MAC Cosmetics is one of the biggest names in the beauty industry. Now, shoppers are going wild for their ...

Dubbed a 'trade secret' that makeup artists have been relying on for years, M.A.C 's iconic Mixing Medium is the unexpected ...

MAC Cosmetics and Luar are back at it again - this time, with a bag launch that entails more than meets the eye. The longtime collaborators, whose joint histories date back to the early 2000s when ...

Godspower Nwaukwa is a force in  Nigeria’s beauty industry. As MAC Cosmetics’ National Artist for Nigeria, he has crafted ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

Julia Fox brought back a chaotic 2010s beauty trend and matched it to her sheer lace bra that freed the nipple.

MAC Cosmetics is the gift that keeps on giving. From their annual MAC Viva Glam Ball, which raised $1 billion dollars for their AIDS Fund, to donating 100 percent of their lipstick proceeds to ...