MS Dhoni, the Chennai Super Kings' talisman, has been asked to delay retirement and continue playing for the five-time champions.

If you look at this year and even last year, Dhoni is playing more as a brand than as a player. When they select the playing XI, they don't pick an extra batter because MS is there.

Brand over bat: Editorial on Mahendra Singh Dhoni’s continued influence beyond the pitch It is unlikely that Mr Dhoni the brand will be allowed to call it a day by the franchise. His dazzling legacy ...

What's next for MS Dhoni? The former India captain and Chennai Super Kings veteran exited the IPL 2025, keeping fans on tenterhooks. For the last few years, Dhoni has kept his options open ...

As Mahendra Singh Dhoni secures legal ownership of his iconic nickname, brand marketers, lawyers, and ad creatives weigh in on what this means for the future of celebrity IP in India ...

After four hearings, Dhoni’s application was finally accepted. MS Dhoni has been focusing more on his brand than on cricket over the past couple of years.

MS Dhoni and his wife Sakshi recently collaborated in advertisements for Garnier Black Naturals. The campaign features them promoting the brand's hair color, highlighting natural-looking hair ...

MS Dhoni moves to trademark 'Captain Cool' moniker The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

M S Dhoni Eurogrip Tyres, a leading brand specialising in two-wheeler, three-wheeler, and off-highway tyres, has appointed cricket legend Mahendra Singh Dhoni as its brand ambassador, on Thursday.

MS Dhoni opened up on how his body is feeling having endured the toll of the last 18 season of the IPL.