NBA fans were treated ... then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings.

An upstart, three-on-three basketball league will change from a touring model to one in which teams are established in a set ...

Following Wednesday's 118-112 road victory over the Boston Celtics, Converse projected his signature logo around the city, leaving NBA fans commending the bold move. In a highly anticipated ...

League co-founder Ice Cube spoke with Boston.com about the move. The post Boston is getting a BIG3 basketball franchise. Here ...

In a thrilling 118-112 road victory, the Oklahoma City Thunder defeated the Boston Celtics on Wednesday night. Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on ...